Graduation Speech :: Graduation Speech, Commencement Address

When I first began considering a graduation speech, my initial impulse was to spend this time discussing the advent of college preparation at Ridgemont, and the rise of empty values. I thought it would be a good chance to point out the fact that the quest for college admission has ground some of the best people I know into pulp, and that for the most part it seems as though both their parents, and to a large extent the school, seem afraid to confront that system for what it is. I wanted to speak to the changes happening here at Ridgemont, that the focus of the school is being shifted from educating for character to trying to improve the efficiency with which Ridgemont can heard students into the Ivy League. It seemed to me that my entire fourteen years here had led to the final understanding that a lot of what we have been told to strive for amounts to little more than bowing down before Mammon. But, upon reflection, I realized that I would not be doing justice to the school and the class I love if I spent my time up here attacking the parents and the school in that manner. I really owe the school and my peers a lot more than that. If it were not for my Ridgemont education, I probably would never have seen the system for what it is. Ridgemont taught me to despise that system by showing me a better way to do things; by showing me that education, success, and happiness do not have to come at the expense of others, that I could go further if I learned to help, and to be helped, by those around me, rather than compete against them. Ridgemont's emphasis on process versus product will stay with me for the rest of my life. So when I sat down and tried to pull together what it was about Ridgemont that made it an interesting and wonderful place to attend school, I remembered that my friend Larry had once pointed out to me the distinction between the two types of people that you can associate with. There are those that care about your soul, and those that don't. I think that the Ridgemont education, for many in my class, was one that cared for our souls, and this is what distinguishes it from other schools, and this is why it is so unlike the real world in here.

Who Was the Protagonist in the Scarlet Letter

Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1) If Hester and Dimmesdale had the same â€Å"teachers† (Shame, Despair, Solitude), why didn’t they learn the same lesson? 2) The life-changing event happens to Hester when she is in the forest away from her community. What do you think this says about the role of community in the outcome of her life? ) What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 4) Why did Hawthorne write this novel and how does he use irony to portray his point? 5) Why did Hawthorne write this novel and how does he use symbolism to portray his point? 6) â€Å"Pearl kissed his lips. A spell was broken. The great sce ne of grief, in which the wild infant bore a part, had developed all her sympathies; and as her tears fell upon her father's cheek, they were the pledge that she would grow up amid human joy and sorrow, nor for ever do battle with the world, but be a woman in it. † What is the â€Å"spell† that was broken? ) What was Hawthorne’s purpose for writing this novel and what tools did he use to relay that message to the reader? 8) What is one theme from the novel and how does Hawthorne develop that theme throughout the story? 9) This novel revolves around a strong central female character. Readers may consider her role as a statement about the status of women. What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the novel was written? 10) Some critics say that Hester Prynne was the first American heroine.Others, however, say that her somewhat silent suffering isn’t truly heroic. Name a hero in The Scarlet Letter and discuss what qualities and actions make that character a hero. 11) Who is the protagonist in The Scarlet Letter? 12) Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support.Your response should be in the form of a five paragraph essay. 1. Why did Hawthorne write this novel and how does he use symbolism to portray his point? 2. This novel revolves around a strong central female character. Readers may consider her role as a statement about the status of women. What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the no vel was written? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, hink about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. â€Å"Pearl kissed his lips. A spell was broken. The great scene of grief, in which the wild infant bore a part, had developed all her sympathies; and as her tears fell upon her father's cheek, they were the pledge that she would grow up amid human joy and sorrow, nor for ever do battle with the world, but be a woman in it. † What is the â€Å"spell† that was broken? 2.Some critics say that Hester Prynne was the first American heroine. Others, however, say that her somewhat silent suffering isn’t truly heroic. Name a hero in The Scarlet Letter and discuss what qualities and actions make that character a hero. T he Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1.Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. 2. Who is the protagonist in The Scarlet Letter? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 2.Why did Hawthorne write this novel and how does he use iro ny to portray his point? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Why did Hawthorne write this novel and how does he use symbolism to portray his point? 2. This novel revolves around a strong central female character. Readers may consider her role as a statement about the status of women.What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the novel was written? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Why did Hawthorne write this novel and how does he use symbolism to portray his point? . This novel revolves around a strong central female character. Readers may consider her role as a statement about the status of women. What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the novel was written? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support.Your response should be in the form of a five paragraph essay. 1. Why did Hawthorne write this novel and how does he use symbolism to portray his point? 2. This novel revolves around a strong central female charact er. Readers may consider her role as a statement about the status of women. What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the novel was written? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWERPlease read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Why did Hawthorne write this novel and how does he use symbolism to portray his point? 2. This novel revolves around a strong central female character. Readers may consider her role as a statement about the status of women.What was the status of Puritan women as reflected in The Scarlet Letter and what was the changing status of mid-19th century women, the period in which the novel was written? The Sca rlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. â€Å"Pearl kissed his lips. A spell was broken.The great scene of grief, in which the wild infant bore a part, had developed all her sympathies; and as her tears fell upon her father's cheek, they were the pledge that she would grow up amid human joy and sorrow, nor for ever do battle with the world, but be a woman in it. † What is the â€Å"spell† that was broken? 2. Some critics say that Hester Prynne was the first American heroine. Others, however, say that her somewhat silent suffering isn’t truly heroic. Name a hero in The Scarlet Letter and discuss what qualities and actions make that character a hero. The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWERPlease read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. â€Å"Pearl kissed his lips. A spell was broken. The great scene of grief, in which the wild infant bore a part, had developed all her sympathies; and as her tears fell upon her father's cheek, they were the pledge that she would grow up amid human joy and sorrow, nor for ever do battle with the world, but be a woman in it. What is the â€Å"spell† that was broken? 2. Some critics say that Hester Prynne was the first American heroine. Others, however, say that her somewhat silent suffering isn’t truly heroic. Name a hero in The Scarlet Letter and discuss what qualities and actions make that character a hero. The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support.Your response should be in the form of a five paragraph essay. 1. â€Å"Pearl kissed his lips. A spell was broken. The great scene of grief, in which the wild infant bore a part, had developed all her sympathies; and as her tears fell upon her father's cheek, they were the pledge that she would grow up amid human joy and sorrow, nor for ever do battle with the world, but be a woman in it. † What is the â€Å"spell† that was broken? 2. Some critics say that Hester Prynne was the first American heroine. Others, however, say that her somewhat silent suffering isn’t truly heroic.Name a hero in The Scarlet Letter and discuss what qualities and actions make that character a hero. The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO AN SWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. . Who is the protagonist in The Scarlet Letter? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. 2. Who is the protagonist in The Scarlet Letter?The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Pl ease read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. 2. Who is the protagonist in The Scarlet Letter? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWERPlease read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. 2. Who is the protagonist in The Scarlet Letter? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please r ead the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an ffective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. Choose a symbol from The Scarlet Letter and explain how this symbol brings greater meaning to the story. 2. Who is the protagonist in The Scarlet Letter? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support.Your response should be in the form of a five paragraph essay. 1. What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 2. Why did Hawthorne write this novel and how does he use irony to portray his point? The Scarlet Letter Essay Questions—CHOOSE ONE Q UESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1.What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 2. Why did Hawthorne write this novel and how does he use irony to portray his point? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? . Why did Hawthorne write this novel and how does he use irony to portray his po int? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 2.Why did Hawthorne write this novel and how does he use irony to portray his point? The Scarlet Letter Essay Questions—CHOOSE ONE QUESTION TO ANSWER Please read the following questions carefully, choose one of the questions, think about it and meticulously organize a clear response that includes an effective thesis statement and evidence for support. Your response should be in the form of a five paragraph essay. 1. What is Pearl’s function in the story and how does Hawthorne make this evident to the reader? 2. Why did Hawthorne write this novel and how does he use irony to portray his point?

Business Plan for Start-Up - Free Essay Example

Sample details Pages: 10 Words: 3051 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? The business Plan. Synopsis. For this assignment we as a group have been asked to produce a business plan with supporting analysis and justification. The aim of the business plan is to focus on convincing the company stakeholders of the viability of your company start up. The justification includes evidence relating to the rigour of the product selection and the content of our plan. Don’t waste time! Our writers will create an original "Business Plan for Start-Up" essay for you Create order Introduction. A business plan is a written documentation of which describes the business, the objectives of the business, its strategies, the market of which the business is in and the financial forecasts. The business plan has many functions, from securing external funding to measuring the success with the business itself. It essential when starting up a business for a business to have a realistic working business plan. Our business plan is a statement of intent and provides details on how we as a company are going to develop our business, when we are going to do it, whos going to play a part and how we as a group will manage the money. The Business Plan. The executive summary: Our company is a Young Enterprise company trading in imported and homemade products for the product market. We as a company aim to produce and sell a variety of greeting cards and candles of which are homemade to the general public. An aging population will enhance demand for specific card types. The types of cards that there may be an increased demand of cards that there may be an increased demand for include: Retirements Anniversary Birthdays Christmas Easter Valentines Day, mothers and fathers day cards Handmade cards are likely to continue growing in popularity as card sender seek more and more to express their own individuality. The business, its products and services: The business. ASGO4 is a unique candle and cards selling company we offer a variety range of products which include all sorts of various candles and cards for any all kind of special occasions to meet all needs. The company ASGO4 consists of 5 dedicated members who aim to grow this company to achieve a successful business. Product and services. We have a wide range of cards to suite various needs and for all special occasions, i.e. birthdays, anniversarys, valentine and exams. Exam congratulation cards and best wishes for courses can have a wide range of market; these cards will have a good selling point within Staffordshire University. (Refer to appendix 1.) Competition comparison ASG04 products contain many features that distinguish them from those produced by competitors. ASGO4 products are handmade and are to suite all special occasions. The quality of the candles and cards are produced at a magnificent level, even to the untrained eye, which makes ASGO4 products more realistic. ASGO4 are unique and offer a wide range of candles, not many similar products is available in the domestic market. Technology ASGO4 products are mainly handmade some of the products produce by, ASGO4 will be provided by wholesalers, these products that are produced by wholesalers will be produced at a professional level. Future products ASGO4 aim to turn into a successful business, by providing a wide range of candles and cards to meet all requirements. The candles that are provided by ASGO4 have a potential market, as they can be used for many special occasions. What benefits its offers. ASGO4 products offer great benefits to its customers because what we provide to you cannot be provided to you from else where. Customers would buy our products because our products are different compared to whats already available on the market, so this makes ASGO4 more appealing to its customers. Product facilities The main facility, we will use is the market store, within our market store e will have a wide range of space to display our products, we will use tables and colourful table cloths which we will hire, we will use the table cloths to make our tables of display colourful and appealing. Some candles and cards will be hand made by the members of the ASGO4, but these will be simple products, we will do this simply to widen our range of products. Information technology Information technology is of a part of the almost every business day to day life. We will use a promotional information technology tool which will done by are of our class colleagues, he will promote our company ASGO4 and this will create awareness of our company, what we offer and where we are based in Newcastle. The markets and competitors: There are a number of competitors of which we have to consider, the types of candle competitors of which we have to consider are: Johnson Wax Glade known as air-care candles. Bousius (UK) Ltd. Dane. Yankee Candle Ltd. British Candlemakers Federation. Colony Gift Corporation Ltd. Prices Patent Candle company Ltd. The types of card competitors of which we have to consider are: Birthdays. Clintons. Hallmark. Card Factory. Marketing and sales: Market Segmentation Enhancement candles unscented Retail sales of unscented candles were  £48 million in 2000, a rise of 27% over 1996. They account for 50%, by value, of the enhancement sector, compared with a share of 62% in 1996. Figure 7 provides trends since 1996. Growth within the unscented candles sector is decelerating, as purchase of scented candles becomes more popular. Unscented candles include coloured household candles, which can be used as ornaments as well as for lighting. Many are purchased to match household dÃÆ'ƒÂ ©cor, as well as to create a relaxing ambience during dinner parties. Enhancement candles scented It is the fragranced candle sector which is fuelling growth within the candles market overall. Retail sales of scented candles are estimated at  £48 million for 2000. This demonstrates a rise of 106% since 1996. Scented candles account for an estimated 34% of the total candle market and 50% of the enhancement sector by value. Functional candles tea lights Tea lights have reached the mature stage of the product lifecycle, being one of the first candle variations to be introduced into the UK after traditional white household candles. For this reason, value market growth is set to slow over the next few years, although they remain popular as they are so versatile. In 2000, tea light sales were  £27 million, a 10% increase on 1996. They accounted for some 19% of all candle sales in 2000, which is a decline of 6 percentage points since 1996, reflecting a drop in price points rather than usage. Emergency candles Retail sales of emergency candles (primarily white household candles) are declining slowly and were  £4 million in 2000. This compares to almost  £7 million in 1996. Mintel s consumer research indicates that as many as 18% of housewives had either bought or received white household candles within the six months to January 2001, although not all will have been bought for emergency use only. Figure 10 demonstrates trends since 1996. Air care candles Air-care candles designed for freshening air/masking odours are increasing in popularity. According to Mintel s consumer research, around a third of housewives use candles as air fresheners in 2001 and one quarter claim to have bought or received scented candles made by air freshener companies. The air-care candles market was worth  £14 million in 2000, almost three times the value of 1996 sales. It is still at the growth stage of the product lifecycle, with many of the products being relatively new. Figure 11 provides trends in the air-care candles market between 1996 and 2000. Target market segment strategy Target market: Enhancement candles scented Scented candles have experienced a considerable growth in popularity since 1998, with 63% of housewives having purchased or received them during the six months prior to the survey. This reflects trends within the market place generally. A quarter of candles purchased or received are scented. Consequently, our company aims to import and sell scented candles since the scented candle is the most popular and profitable candle category so far. Candle industry Major factors influencing the market The candles market is influenced by a number of factors. Purchased primarily by women, the growth in the number of women working has impacted positively on candles sales, because of a subsequent increase in discretionary income and financial independence. There has been a shift in lifestyle patterns, with a growing trend towards alternative healthcare and aromatherapy, and a revival in the popularity of pot pourri and incense, all of which have had a positive influence on candle sales, especially within the fragranced sector. There are also seasonal variations, with garden candles naturally performing better in the summer during usage of barbecues, or Christmas candles with special Christmas colours and fragrances for the Christmas period. Changes in the age structure of the population have also served to boost sales of certain candle types. For example, the young age group has expanded, boosting sales of the more fashionable floating candles which have a high purchase rate a mong this age group. Industry participants (Main competitors) Colony Gift Corporation Ltd Colony Gift Corporation is the UKs leading quality candle manufacturer and claims to be the largest producer of scented candles in Europe. Colonys turnover in 1999 was  £22 million, up 21.5% on 1998 turnover of  £18.1 million. It employs more than 460 people and its brands are available in over 70 countries. Prices Patent Candles Company Ltd The company produces candles and related accessories. It offers a wide range of candles for all occasions, including: scented and aromatherapy; outdoor lighting; Christmas and Easter; as well as decorative candles and the more traditional church-style candles. Yankee Candle (Europe) Ltd Yankee candles are positioned as premium-quality, giftworthy candles for the purpose of home fragrancing. Fragrances are numerous and include sage and citrus, spiced apple, honeysuckle, French vanilla and spiced pear. Bolsius (UK) Ltd Bolsius (UK) Ltd is owned by NLD Bolsius International BV. The company has been active in the UK for over 15 years. Only about 40% of the companys output is sold through retail outlets, while approximately 25% of sales are to religious institutions and 35% to the catering trade. Johnson Wax Johnson Wax is owned by the US company SC Johnson Son Inc and is a major player in a number of household goods products, notably household cleaning agents and polishes. The company leads the air freshener sector, with most of its marketing effort placed behind the Glade brand. (Refer to the business justification Ansoff product/market matrix and Boston matrix to assess marketing and business development strategies). The team skills: Within ASGO4 there is in total five dedicated staff members of whom all have different roles within the business itself. Below is a list of the roles each of the staff members have and also entails a description of what they are responsible for within the roles and what types of skills are required for each of the roles: Team skills should identify the strengths of the teams the plans to deal with any obvious weakness. Leadership. Managing director is ultimately responsible for the other members of staff, shareholders of the business; the managing director needs to exercise all of the leadership skills as well as diplomacy fairness strength. A managing director is responsive for encouraging teamwork. Administration. Company secretary are responsible for the co -ordination, communication organisation of all the areas relating to our company ASGO4. The specific roles of being the companys secretary include the following Completing registration documents Keeping the share register Keep records Administrating company meetings Organising agendas minutes Finance. Finance director is responsible for financial resource management, it is the job of the finance director to keep track of the money and also need to plan, know and record where the money is coming from, whos got it and where its going. All financial transitions should be recorded by the financial director and to communicate financial progress to members of the team. Other roles of the financial director includes doing the banking and work a alongside with the company secretary on the company share and responsibilities to shareholders. The financial director is also responsible for calculating and paying the young enterprise and corporation tax. Marketing. Marketing director need to use their innovation and creative skills in taking a key role in identifying market and opportunities as well as defining product or service charlatanistic. The main responsibilities include PR and advertising for the company, as well as carrying out market research and customer observation to help to maintain customer satisfaction. Operations. Operations director are responsible for product and service development, their role is the ensure that a method of operation is decides and organise the production of the company products and service, an operations director is responsible for purchasing raw materials, stock, supply and demand of finished items. Health and safety of the other staff members and customers should be one of the operation director concerns. The operation: ASGO4 will buy candles from its wholesalers and then put its products on the market, we will use a market store in Newcastle market, and we will display all our products there within the market. Newcastle market is amongst one of the biggest markets in Stoke-On -Trent, so this enables us to target a wide range of audiences this will make our products more appealing as there are huge crowds in the market that we could attract. The main advantage of our locations is that as Newcastle market is one of the busiest markets to people from all background and different social class attend this market and this is a great opportunity to take advantage of this because we will have a wide range of audiences. Financial forecasts: After financial forecast, such as cash flow and Profit and Loss Account, we have just started our business ASG04. And we are only preceded in one month preceded January 2005. Our business is running slow. So, it will take time to pick up. We have a good target market in Newcastle market. We have a wide range of target range in this aspect. Newcastle market is amongst one of the busiest open market in Stoke-On-Trent. We only have a few expenses, such as motor petrol, premises and equipment hire. As our expenses are very low, this allows us to increase our profit margin. Because of low expenditure, we have a low cost that means our price of product will not be set very high. Our business will have enough working capital to survive because of our low cost. We intended to raise a huge amount of money as our product attracts a wide range of target audience. We expect to make a substantial amount of profit as we proceded without business. (Refer to appendix 2.) Business Justification. A business plan is produced to convince shareholders, banks to invest into our business. The concept of the business is purchasing pre-produced products i.e. candles and some cases producing products. The products that will be sold will be aimed to various age groups. In order for the business to see success and make a profit it is important to ensure that costs are kept to a minimum. the business will focus on selling various types of candles i.e. scented, unscented, floating etc. our products bought from manufactured will not be sold as they are, they will be bundles and sold as gift packs for example. This methods makes the product unique and be able to make a profit. For example, 1 large candle will cost the business approximately 60p. If the product was sold as apart of a set of various candles i.e. sizes, colures and sold for  £5.00. This one candle may make a profit of excess of  £2.00. Researching into this product and market is important, so the company is able to forecast its success. It is clear there is a market for this product. The correct location is also important. As the products will be sold on a market stall, our company will see less overhead costs compared to high street stores. Above shows a table showing the sales of scented candles between 1996-2000. This information is important so that company is able to see the changing trends over time. Un-scented candles are not as popular as scented candles. These products often uses to create a desired atmosphere and also used for show. Increasing sales can only mean that there is a demand for these types of products. This project has no major overhead expenses. Our main expense will be renting the stall that will cost approximately  £16 per week. As no other major resources are required for example water, electric, our costs will be kept to a minimum and be able to transfer bargains to our customers. Analysing the business plan there is a big chance for success wit h this project. Sales for these products are increasing every year and the public are looking for new products to buy. Demand for candles are created by women and often purchased more by women. With busy, stressful lifestyles combined with working, looking after families has created an environment for candles. The below illustrates UK manufacture sales between 1996 and 1999. It shows that there is a drop in sales in the UK. In 1999 it shows that sales were down to  £1.57 per candle. Source: candles UK April, 2001 Ansoffs product/market The Ansoffs product-market matrix helps to understand and assess marketing or business development strategy. ASG04 is able to use Ansoffs product matrix to see what mix strategic options to use. Product development is developing or finding new products to take to an existing market. This is a strategy if the company has a strong market share in a particular market. Developing products are often a very expensive process. In this case, ASG04 does not have any market share, but with the product being sold are in demand and play apart of the market share in the UK. A business should try not to have any Dogs, but focusing on cash cows, problem child and stars that need to be kept in a kind of equilibrium. Funds generated by cash cows are used to turn problem child into stars that may turn into cash cows. Boston matrix. The Boston matrix model is a tool for assessing existing and development products in terms of their market potential. Our products lay between stars and soon to be turning into cash cows. The market already exists and has various types of candles that are sold. ASG04 is purchasing ready produced candles and developing them by making them more appealing to the public to buy.