Analyses of customer satisfaction in Ryan Air (dual case study of Research Proposal

Analyses of customer satisfaction in Ryan Air (dual case study of EasyJet and Ryan Air) - Research Proposal Example The fact that RyanAir’s annual profitability has failed to reach its target is a clear sign that the said airline company is experiencing a serious problem with regards to its customer service (Prattley, 2013). There is a lot of business advantages associated with delivering a good customer service. In general, a good customer service can lead to a higher profitability, increased in customer satisfaction and loyalty (Baker, 2013). After examining the impact of customer satisfaction on a company’s financial performance, Sun and Kim (2013) found out that it is possible for the levels of customer satisfaction to be reflected in the company’s profitability (i.e. profit margin, return on assets, and return on equity). In relation to the customer service of RyanAir, Smith (2013) reported that this particular airline company scored only 2 out of 5 for its staff’s attitude, knowledge, and ability to deal with customer-related problems. Today, RyanAir is not the only airline company that offers low-cost airfares. For this reason, there is a strongly possibility wherein the loyal customers of RyanAir To learn more on how RyanAir can further improve its customer service, a dual case study will be conducted for this purpose. In line with this, factors that can significantly affect the customer satisfaction of both RyanAir’s and EasyJet’s customers will be identified and analyzed respectively through the use of quantitative and qualitative research survey questionnaire. Continuous improvement in customer service is necessary in order to retain the loyal customers of RyanAir. For this reason, the proposed research study aims to determine the best way to increase the customer satisfaction of RyanAir. In relation to the main purpose of this study, the following research objectives will serve as a guide throughout the completion of the proposed research

Business Market Assignment Essay Example | Topics and Well Written Essays - 1000 words

Business Market Assignment - Essay Example So, in order to reduce all those type of discrepancies, at the time of launching the product (Toepener) in the market of Canada, it is better to undertake the process of test marketing. It is one of the most renowned procedures of marketing used at the introductory stages of a product in a new market. By doing so, the actual performance of that specific product in those regions of the market might be analyzed and evaluated. Due to which, the target customers and the distribution system that might prove effective for Toepener may be evaluated. Side by side, the type of advertisement and promotional strategies required to increase the level of awareness of the target customers might also be analyzed. Thus, this process might present an entire list of activities and the duration of time and the strategy required (fat launch or narrow launch or dynamic launch) to introduce the new product (Toepener) in a new market (Canada). Then, it might be easier for the marketing managers to devise t he launching plan of Toepener within the regions of Canada. And the plan might also present positive results for the product (Toepener) within the markets of Canada. ... The product (Toepener) might be positioned in the market of Canada as an extremely trendy and hygienic product at a competitive price. It is done to attract the health conscious individuals comprising of a premium life style. Along with this, the product is mainly useful for those segments (customers) desiring to maintain a high living standard, which is entirely free from germs and pollutants. Therefore, only a niche category of customers might get attracted towards this brand s compared to others (Ferrell & Hartline, 2010). Apart from this, if such a technique of automatic shut- down after completion of the work might be implemented within Toepener, then such a distinguished feature of Toepener might surely be preferred by the target customers. This feature might prove extremely beneficial for the brand to enhance its reputation and market share in the market of Canada among other existing rival players. Side by side, the competitive prices of the product of Toepener is also anothe r vital strategy that enhanced its total sale and equity in the market of Canada among other rivals. Therefore, it might be portrayed that the strategy of presenting value-added products (Toepener) at a quite lower price may be effective for the market of Canada. This might help in enhancing the profit margin and brand loyalty of the products to a certain extent as compared to other contenders in the market of Canada. Along with this, it might also prove effective in positioning the product among many other substitute products in the market of Canada. Thus, to present the product (Toepener) in the market of Canada, the slogan might be, ‘live a healthy and germ less life’. It might surely